All it takes a little NUDGE
The other day I was reading the Economic Survey (2018-19) . It has one whole chapter dedicated to Nudge Theory of Behavioral Economics field. So I thought of writing about it. It will be a sort of NUDGE to get out of inertia which prevented me from writing new posts. Nudge Theory got popularized after Richard Thaler was awarded Nobel Prize for it. He is the father of the NUDGE Theory. To many, it might seem like common sense to use these techniques. But you see, common sense is not common and Nobel is definitely not common stuff. Nudge Theory has immense commercial potential. No doubt. For example, you will find chocolates near the cash counter of Groceries Malls (DMart/BigBazaar) because we are exhausted after shopping need some instant sources of energy. The NUDGE Theory can also be used effectively in personal life. We can not always find someone to Nudge us. We got to help ourselves, as Buddha said " Appo Dippo Bhava ". People of our age (15 to 59) sp...